Newsroom

What happens between a parcel list and a signed lease, for the developers doing it.

What landowners Google first

The 9 Questions Your Landowner Googles Before Answering Your Solar Lease Letter

Nine questions an owner searches after your letter lands, and the line that answers each one.

  • Landowner letters
  • Solar leases
· 7 min

Eight screens, then the owners

The criteria that turn a county into a parcel list, and the screen most guides skip.

  • Site selection
  • Parcel lists
· 7 min

What site control really costs

Option money, lawyers, title, mail and staff time, plus the parcel you never reached.

  • Site control
  • Land acquisition
· 7 min

Reaching owners who don't farm

Most rented farmland belongs to people who don't farm it. Why your mail misses them.

  • Landowner outreach
  • Site control
· 7 min

Trust land: who signs the lease

The trustee signs. The one on the deed may have died, and no public record says who took over.

  • Who can sign
  • Site control
· 7 min

Heirs' property: who signs

Every co-owner has to sign. How to spot heirs' land on your list, and why mail finds one heir.

  • Who can sign
  • Title
· 7 min

Letter to signed option

Each stage from first letter to signature, what slows it, and the one clock you control.

  • Site control
  • Landowner letters
· 7 min

Why bought landowners miss

The parcel has to pass your grid screen first. The owners who fit are already on your list.

  • Site control
  • Landowner outreach
· 7 min

Where land software stops

Screening, parcel data and land records, compared fairly. And the step none of them do.

  • Land acquisition
  • Parcel lists
· 6 min

What a landowner mailing costs

Print, 2026 postage and staff hours for a 4,000-parcel list, then the cost per reply.

  • Direct mail
  • Landowner letters
· 7 min

The downsides owners read

Six costs of a solar lease every owner finds online, and why your letter should name one first.

  • Solar leases
  • Landowner letters
· 8 min

Why farmers say no to solar

Good ground, renters, neighbors, the view, family land. The data, and what your letter should admit.

  • Farmland
  • Landowner letters
· 7 min

Do solar farms devalue property?

Three big studies by distance and percent, and how to answer the owner who read them.

  • Landowner questions
  • Community opposition
· 7 min

What happens at year 30

Repowering, removal, bonds and state laws. The answer your landowner reads before yours.

  • Decommissioning
  • Landowner letters
· 8 min

Why developers lease, not buy

The real reason developers lease land, what owners weigh on a sale, and how to answer them.

  • Landowner questions
  • Site control
· 6 min

Easement or lease? Mind the word

How the two differ on term, taxes and financing, and what an owner hears when you say easement.

  • Site control
  • Landowner letters
· 7 min

What a solar option really says

How long the option runs, what it pays, and the three questions owners ask before they sign.

  • Site control
  • Landowner questions
· 7 min

BESS screens end at an owner

Substation room, NFPA 855 spacing, flood, zoning, neighbors. Then the few owners left to reach.

  • Battery storage
  • Site selection
· 7 min

Community solar is a race

One owner per project, a feeder everyone can see, and a program window that closes.

  • Community solar
  • Site control
· 7 min

How far from the substation?

The distance rules, what a mile of gen-tie costs, and why the parcels that fit are so few.

  • Site selection
  • Interconnection
· 6 min

Acres per MW, then owners

The sourced acres-per-MW figures, 100 MW worked out, and the parcels and owners behind them.

  • Site control
  • Parcel lists
· 7 min

Is $10,000 an acre typical?

What solar leases pay per acre, where the five-figure number comes from, and what to say back.

  • Lease rates
  • Landowner conversations
· 7 min

Every way to contact landowners, compared

Mail, phone, doors, agents, meetings and email: who each one reaches, and who it misses.

  • Landowner outreach
  • Site control
· 7 min

How developers really find land

Grid first, then parcels, then agents, mail and inbound. Finding the owner is the hard part.

  • Land acquisition
  • Site control
· 6 min

What the grid will count as land

Signed parcels, by a fixed date: what PJM, MISO and SPP accept as site control, and when.

  • Site control
  • Interconnection
· 7 min

The land process, step by step

Screening to signed lease: what each step needs, and the early step that stalls the rest.

  • Site control
  • Land acquisition
· 7 min

Agent or more conversations

The seven jobs in land acquisition, and which ones a land agent is worth paying for.

  • Land agents
  • Site control
· 6 min

Storage owners ask differently

Smaller lots, fire questions, and a per-acre rate they found online before your letter.

  • Battery storage
  • Landowner letters
· 6 min

A lease letter, rewritten

A typical developer letter to landowners, taken apart line by line, then rebuilt to get a reply.

  • Landowner letters
  • Direct mail
· 7 min

The owner has died

Whether it went through probate decides who can sign, and how long it takes.

  • Probate
  • Heirs property
  • Signing authority
· 6 min

The list you wrote off

Four reasons a parcel went quiet, and only one of them is a no.

  • Stale lists
· 5 min

Who can actually sign

Three public records that name the human behind an LLC-owned parcel.

  • LLC-owned parcels
  • Public records
· 6 min

The mailer ceiling

What a better letter moves, and the part of the list it was never going to reach.

  • Direct mail
  • Response rates
· 6 min